files/pictures/picture-35.jpgDC Comics unveiled a new DC Comics company logo that will appear on comicbooks, graphic novels and, for the first time ever, on films and television series based on DC properties. The new DC logo will make its first appearance on a DC Comics cover May 25, 2005, when the company publishes DC SPECIAL: THE RETURN OF DONNA TROY #1 and will then appear on the entire DC line the following week. An animated version of the new DC logo premieres June 15 with the release of BATMAN BEGINS, which is directed by Christopher Nolan and stars Christian Bale, Michael Caine, Liam Neeson, Katie Holmes and Morgan Freeman.
The new logo, created by Josh Beatman of Brainchild Studios, highlights DC Comics' ambitious media plans for the future and represents the latest step in Warner Bros. Ent. and Time Warner's commitment to maximize the value and exposure of DC Comics.
"DC is a unique and powerful asset whose characters have long been exceptional performers for Warner Bros. with billions of dollars in cumulative sales," said Kevin Tsujihara, evp, corporate business development & strategy, Warner Bros. Ent. "This new logo and branding program is a statement that the DC brand is a strategic asset and vital tool in our approach to creating and developing films, television, merchandising and games."
"For generations, comic book fans have been loving supporters of the DC brand voting us their favorite publisher, counting on us to provide a universe of imagination and entertainment, and looking for our mark as an invitation to try new characters and titles," commented DC Comics president/publisher Paul Levitz. "With the introduction of our new logo and a comprehensive branding program, we're inviting our fans in all media to continue to count on the DC brand standing for the best comics, classic characters and a fantastic creative experience."
This year has already seen the February release of CONSTANTINE based on the comicbook HELLBLAZER. In June, BATMAN BEGINS will explore the origins of the Batman legend and the Dark Knight's emergence as a force for good in Gotham City. This fall will see the release of another major motion picture based on DC comicbooks, V FOR VENDETTA (based on the graphic novel by Alan Moore and David Lloyd), starring Natalie Portman and Hugo Weaving, produced by Joel Silver and the Wachowski Brothers from a script by the Wachowski Brothers. Additionally, production is underway on Warner Bros. Pictures' SUPERMAN RETURNS, directed by Bryan Singer and starring Brandon Routh, Kate Bosworth and Kevin Spacey.
As for TV, Cartoon Network began airing the new series KRYPTO THE SUPERDOG.
In the videogames arena, Warner Bros. Interactive Ent., DC Comics and Electronic Arts will release a BATMAN BEGINS videogame day-and-date with the film on the PlayStation 2, Xbox, Nintendo GameCube and Game Boy Advance. Electronic Arts is also developing computer and videogames based on SUPERMAN.
DC Comics, a Warner Bros. Ent. Co., is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. DC Comics' website is located at www.dccomics.com