The Dark Knight Blu-Ray Sales Shatter All Records
Created 12/17/2008 - 00:00
DVD and Blu-ray sales for THE DARK KNIGHT have broken records this week with 1.7 million Blu-ray discs sold and more than 13.5 million total DVDs and Blu-ray discs sold so far worldwide.
Global sales include U.S., U.K., Canada, Japan, Benelux and Australia and consist of consumer sales and rental sales in one week. More than one million Blu-ray discs were sold in the U.S. alone.
Brisk consumer sales -- totaling more than 10 million with one week of sales reported -- are expected to continue through the holiday season. THE DARK KNIGHT is the best-selling Blu-ray title in history and will become the best-selling 2008 title overall this week. The response to the digital copy offering included on the Blu-ray and Special Edition DVD has been remarkable with the number of consumers activating their digital copies approaching 300,000. THE DARK KNIGHT is already the number one movie for the year on the iTunes 2008 Chart.
The previous record holder was IRON MAN, which sold 7.2 million DVD and Blu-ray discs in one week (from MTV News).
THE DARK KNIGHT marks the first time that a major feature film has been shot in part using IMAX cameras, marking a revolutionary integration of film formats. THE DARK KNIGHT Blu-ray disc takes advantage of the marriage of IMAX and 35mm formats by using the hybrid master to replicate the unique theatrical experience. The IMAX scenes are also included on the Two-Disc Special Edition as bonus materials.