Press Release from Charlex
New York-based creative design studio Charlex has hired Meredith Machial as its new executive producer. With more than 10 years of experience in VFX, post-production and broadcast production, she has worked with every major ad agency and produced work for a variety of brands, from Lexus and Hyundai to Burger King and the NFL.
Machial, a veteran producer and sales and marketing pro, was drawn to Charlex's wide-ranging portfolio, which covers VFX, 3D animation and design, and its stellar reputation in the ad industry as a creative, consistent and client-focused company.
"Charlex is an incredibly diverse studio, with unrivaled creative and technical expertise," said Machial. "I've been a big admirer of their work for a long time and am looking forward to collaborating with the talent and creating some memorable work."
She began her career at Reel FX and moved to Radium in Los Angeles following the merger of the two companies. Prior to joining Charlex, Machial held executive producer positions at Resident Creative Studio, NYC and SWAY, LA where she worked with agencies such as Goodby, Silverstein & Partners, Team One, Butler Shine & Stern, GSD&M, Saatchi & Saatchi, Leo Burnett, Team Detroit, Crispin Porter & Bogusky and Doner. While at SWAY, Machial also executive produced for feature and television projects, including 2012 and Nip/Tuck.
"Meredith's range of experience has given her a valuable depth of knowledge in the VFX and design worlds," said Charlex President Chris Byrnes. "She understands the creative process from multiple perspectives- the agency, the client, the director, the production company and the individual artist. We are very excited to add her to our team here at Charlex."
Charlex is a New York-based creative studio specializing in visual effects, animation and design. Our motto is design and build. It's that simple. We've thrown fancy mission statements out the window and simply embrace versatility. We can take any idea - or even just a seed of an idea - and bring it to life with visual panache. Conceptualizing a campaign from start to finish? We can do that. Visual effects and animation assists? We can do that, too.
From Verizon and Clairol to M&Ms and Coca-Cola, our reputation is founded on a commitment to creating compelling imagery. Whether we're hopping on board at the beginning, middle or end of a project, we are experts at building a seamless portal from brand to consumer.