Since its release, AVATAR sold 19.7 million DVDs/Blu-rays, making it the fastest selling title for its first three weeks, reports REUTERS [1]. James Cameron's sci-fi epic beat out the previous record holder THE DARK KNIGHT, which sold 16 million copies. At the global box office, the film ranks #1 with $2.7 billion.
Links:
[1] http://www.reuters.com/article/idUSTRE64B04P20100512