Asylum VFX And Anonymous Create A Collage For Canon

The Asylum VFX team, Anonymous' Andrew Douglas, Grey New York, 10 photographers, 300 football players, and 70,000 photos all aid in creating a picture perfect world for Canon U.S.A's digital camera line.

The creative process was inspired by flipbook animation. The spot created a unique methodology in both live-action and post that used a hardware/software pipeline combination of Canon, Adobe Lightroom, Avid, Final Cut, and Inferno.

This combination of software/hardware packages allowed Asylum to accomplish the comprehensive organization of more than 70,000 photos; also allowing a faster final conform of individual photos in the Inferno as the edit was refined. And with Inferno, they executed the individual photo compositions, color, decay time of underlying photos, and overall look that was set forth in the edit.

The resolution of the images provided Canon with a much larger canvas than conventional filmmaking; allowing the final picture to take on an unique and vibrant trail of motion photography using still images in a new way.

Credits:

Client: Canon
Spot Title: JOURNEY
Air Date: May 2008

Agency: Grey, NY
SVP/CDs: Ari Halper, Stephen Krauss
Art Director: Doug Fallion
EVP/Dir of Content Dev: Nick Childs
VP/EP: James McPherson
AP: Madhuri Sharma

Post/Effects: Asylum
VFX Supervisor: Paul O' Shea
On Set Visual Effects Supervisor: Marc Varisco
Executive Producer: Michael Pardee
Producer: Mark Kurtz
Bidding Producer: Mike Hanley
Associate Producer: Ryan Meredith
Inferno Artist: Miles Essmiller
3-D Tracking: Eddie Offerman
Matte Painting: Tim Clark
Texturing: Alexi Steinhauer
Rotoscoping: Junko Schugardt, Chris Cortese, Merlin Carroll

Prod Company: Anonymous Content
Director: Andrew Douglas
DP: Flor Collins
EP: Andy Traines
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Aris McGarry
Production Supervisor: Maggie Lopez

Editorial: Mad River
Editor: Michael Elliot
EP: Laura Relovsky

Telecine: Company 3
Colorist: Stefan Sonnenfeld

Shoot Location: Various L.A. locations

Music: Sacred Noise
Composer: Michael Montes
Music Producer: Jared Schlemovitz