Academy Award Winner Fink Directs his First Indian TV Commercial

Press Release by Prime Focus

(Mumbai) August 3, 2009 - Prime Focus brings Hollywood VFX veteran to India. Michael Fink, Hollywood visual effects veteran and Academy Award winner, has directed his first Indian TV commercial for Lotte Coffy Bite candy. Fink is President, VFX Worldwide at Prime Focus, India's leading visual entertainment services company. The Mumbai-based company was appointed by Rediffusion-Y&R and MAD Entertainment for the toffee brand's latest TV commercial.

The commercial shows that the Coffee-Toffee argument propagated by the Coffy Bite brand has moved beyond humankind and into the realm of the animal kingdom. The ad shows two frogs - Leo and Dino - vying for a Coffy Bite. Because the frogs needed to emote and converse, they had to be completely created using CGI and visual effects, with each frog having its own unique and distinct characteristics.

Michael Fink received an Academy Award in 2008 for Best Visual Effects for THE GOLDEN COMPASS. His work includes many prestigious Hollywood projects such as TROPIC THUNDER,
X-MEN, X2, LETHAL WEAPON 4, CONSTANTINE and MARS ATTACKS.