Press Release from Vapor Post
MIAMI (April 16th 2009): Vapor Post, the Miami-based boutique post-house (www.vaporpost.com), is pleased to announce the formation of Vapor Post Interactive through an alliance with Digiworks, one of Mexico City's leading interactive agencies (www.digiworks.com).
"We're really excited by our partnership with Digiworks," says Alan Olem, Vice President and Director of Sales & Marketing at Vapor Post. "We are one of the first post companies to make a serious move in this direction. As we've talked to our clients we've seen that the way advertising and information is disseminated is changing tremendously: Everything is becoming very web-driven. By aligning Vapor Post with Digiworks, an established interactive agency with tremendous knowledge in this area, we are now able to offer a more effective and efficient way for clients to meet their e-marketing and advertising objectives."
In Mexico City, Digiworks' CEO, Jose Behar, notes, "Now, through Vapor Post Interactive, we'll be able to offer high quality services in web design and 3D imaging development to the Florida market at very attractive prices." Digiworks' extensive roster of clients includes Microsoft Mexico, MasterCard, GM, Air France, and ING.
Vapor Post Interactive will leverage the interactive expertise of Digiworks and the comprehensive palette of creative services offered by Vapor Post to deliver multiple cost-effective solutions for clients' advertising and e-marketing needs. The new company has established three business units to channel projects to the options best suited for them:
Vapor Post Interactive Web Design will provide web design services for brand and corporate image sites, websites with back ends, 3D websites, Intranets and Extranets as well as custom solutions.
Vapor Post Interactive Imaging will offer 3D pre-visualization of products in development using CAD technology. With this technique, products still in the development stage can be modeled and placed into any background without incurring actual production costs.
Vapor Post Interactive's Zynchro system is a communication system featuring online centralized administration capabilities clients to transmit a diverse variety of content to TV displays. Vapor Post Interactive will license Zynchro to clients who create their own channels; schedule, produce and modify content for those channels; and add banners, RSS feeds and ticker programming.
Vapor Post Interactive will operate seamlessly from both Miami and Mexico City. Clients of Vapor Post simply begin their projects with an Executive Producer in Miami who liaises with his or her counterpart at Digiworks to ensure a smooth merger of creative and technical services. "We remain involved throughout," Olem emphasizes. "It's very collaborative, and the client is updated throughout the process."
Olem expects Vapor Post's current agency clients will be eager to take advantage of Vapor Post Interactive. "As the industry increasingly moves in the direction of interactive, web-driven options, we want to provide the tools to help clients accomplish their goals," says Olem. He anticipates an influx of new business, too. "Because we are working digitally I expect that Vapor Post Interactive will reach well beyond our marketplace," he adds.
About Vapor Post:
Vapor Post offers creative editorial and finishing, design and VFX, audio recording and postproduction, multimedia authoring, and film and video production in a boutique environment in Miami's trendy Design District.
For more information: visit www.vaporpost.com.