Universal Studios has appointed Kenton Low senior vice president of corporate marketing and Universal Studios Online. In the newly created position, Low reports to Hellene Runtagh, Executive Vice President, and is responsible for developing and executing corporate strategic marketing programs globally. This includes brand management, leveraging Universal's global franchises, and expansion of the company's corporate partnerships program. Low will also oversee Universal Studios Online, the business unit responsible for web site development and e-commerce initiatives. Low joins Universal Studios from The Walt Disney Company. He most recently served as vice president, synergy, Buena Vista Internet Group, where he spearheaded the efforts to develop and execute cross company synergy programs to leverage and build Disney's Internet businesses, including GO Network, Disney.com, ABC.com, ESPN.com and ABCNews.com. Prior to that, he was vice president, international, Walt Disney Imagineering, where he led a multi-disciplinary team in identifying and developing product and location alternatives for international theme park resorts. Low joined Disney in 1995 as vice president, marketing and consumer sales for the education division at Disney Interactive.