Hong Kong -- Turner Broadcasting System Asia Pacific, Inc. is set to expand its kids’ entertainment portfolio with the launch of Toonami, a channel dedicated to bringing high-octane action and anime entertainment to fanboys (and girls) across the region.
Slated to launch in early 2013 across screens in Southeast Asia, Toonami, together with the debut of leading European channel, Cartoonito, will complement Turner’s existing bouquet which includes Asia’s number one kids’ channel, Cartoon Network, Boomerang and POGO.
Sunny Saha, Senior Vice President and Managing Director, Entertainment Networks, Turner International Asia Pacific Limited said, “The addition of Toonami and Cartoonito means that Turner will now offer a robust kids’ entertainment experience for all ages and interests. We’re bringing two of Turner’s highly successful international brands to Asia to meet a growing demand for premium quality action-adventure and younger-skewing content.”
Toonami, which is based on the hit programming block of the same name on Cartoon Network in the US, is a 24-hour action and anime destination designed for viewers seeking a full tilt, over the top, rollercoaster ride of adventure, quips, drama and a whole lot more. The multiplatform, multi-language channel will feature an expansive line-up of top-rating series including Young Justice, Batman: The Brave and the Bold and Dragon Ball Z.
“Our aim is to make Toonami a socially-charged, multiplatform experience for fans, by fans. We’ll invite input from viewers on everything from programming to showcasing fan art submissions on-air and online,” said Mr. Saha.
For the younger viewers in the household, Cartoonito will feature colorful and engaging content in vivid HD aimed at stimulating the imagination of kids aged between 3 and 7 years. Programming highlights include the international phenomenon LazyTown, the Turner-owned live-action series that promotes healthy, active lifestyles; My Little Pony and the evergreen classic, Noddy in Toyland.
“Cartoonito has earned the trust of parents across Europe as a safe TV destination for young children and we are confident that this multi-language HD channel will establish the same reputation amongst parents here in Asia. Our programming line-up will promote positive themes such as friendship, teamwork and creativity to aid learning and development,” said Mr. Saha.
Source: Turner Broadcasting System Asia Pacific, Inc.