New York, NY -- MGA Entertainment, Inc. and Nickelodeon have partnered to launch 52 episodes of the animated preschool series Lalaloopsy premiering in Spring 2013 on Nickelodeon. Based on the best-selling Lalaloopsy line, the half-hour series celebrates diversity, friendship and teamwork and features the original eight Lalaloopsy characters including Crumbs Sugar Cookie, Mittens Fluff ‘n Stuff, Bea Spells-a-Lot, Pillow Featherbed, Jewel Sparkles, Peanut Big Top, Spot Splatter Splash, Dot Starlight and all of their friends. The characters magically came to life when their last stitch was sewn, with personalities based on the fabrics that were used to make them.
The Lalaloopsy television series is co-produced by MGA Entertainment and Moonscoop Productions.
“Kids adore the Lalaloopsy line and will now be able to engage with these characters in a whole new way when we bring them to life on TV for the first time,” said Teri Weiss, EVP of Production and Development, Nickelodeon Preschool. “The Lalaloopsy world is filled with magic and surprises that will delight preschoolers while teaching important lessons about teamwork and friendship.”
“Lalaloopsy is a major, growing global brand. Besides toys, Lalaloopsy has attracted over 200 blue chip licensing partners such as Activision, Scholastic, Fab, to name only a few. We are delighted to partner up with Nickelodeon, the greatest kids TV brand in the U.S. to air this outstanding series based on an award-winning brand. The series is certain to fuel the brand to new heights,” said Isaac Larian, Chief Executive Officer of MGA Entertainment.