The Monsuno series has now been sold to more than 140 markets globally, with Nickelodeon taking on the brand in key territories around the world including the US where the series airs on Nicktoons. Other markets include the UK, Central and Eastern Europe, Russia, Italy, France, Germany, Spain, Portugal, Africa, the Middle East, Canada, Australia/New Zealand, Latin America, Southeast Asia and Japan.
In the UK, Monsuno ranks as the No 1 show in its time slot amongst key target boys 6-12, beating the nearest competitor by 22%; amongst boys 6-12 Monsuno won an average 21.4% share, an incredible 128% above CITV’s weekday morning average. In Germany, Monsuno regularly achieves more than a 20% share of boys 4-9; and in the Netherlands, the show gained a peak audience share of 41% amongst boys 6-12 exceeding the broadcaster by a massive 126% and making that episode No. 1 in its time slot.
As the show takes off globally, merchandise is gaining momentum around the world as well, including in Australia, where it won the Australian Toy Association’s Boys Toy of the Year award and has become the top boys brand at major retailers. In the UK, Monsuno has a 25% share of the battling toys category and has outsold other leading boys’ brands with a commanding presence.
Sander Schwartz, President Kids & Family Entertainment, FME, commented, “Monsuno is proving to be one of the most popular boys brands in the world. We’re pleased to support the brand with our partners by bringing all-new episodes to international channels. The new, fresh look of the toys and upcoming merchandise will be a great complement to the show.”
Jared Wolfson, Director of Marketing and Creative Producer for Boys Entertainment, JAKKS Pacific, added, “With new episodes, new toys and new worldwide audiences, Monsuno has just become an even more powerful global franchise. We are really excited to be deepening our relationships with our global partners and driving worldwide success for the brand.”
Monsuno is co-produced by Pacific Animation Partners LLC, a joint venture between JAKKS Pacific, Inc. & Dentsu Entertainment USA, Inc., with FremantleMedia Enterprises and The Topps Company, Inc. FME is responsible for the exclusive worldwide distribution of Monsuno TV Programming outside of Asia and is the master licensing agent for the brand outside of Asia. JAKKS Pacific is the creator of Monsuno and the master toy licensee; its toy line features innovative, kid-controlled action figures, accessories, playsets, collectables, electronics and integrated role play products.
Aimed at boys 6-11, Monsuno is an animated action-adventure series where hero Chase Suno and his friends face off against menacing villains by commanding and controlling destructively powerful hybridized monster creatures. The first series of Monsuno made its debut in the US on Nicktoons in February this year, with a staggered rollout around the world throughout 2012, where it continues to attract audiences.
Source: FremantleMedia Enterprises