FireBreather Smokes All Kids’ Competition
By rdemott2
Created 11/30/2010 - 10:00
files/pictures/picture-35.jpgPress Release from Cartoon Network
Scorching away all competition across its 90-minute original movie premiere (7-8:30 p.m.), Cartoon Network’s FIREBREATHER ranked as Wednesday’s (Nov. 24) #1 telecast of the night among all kids and boys demos ages 2-11, 6-11, 9-14 and 12-17 vs. all television networks, according to Nielsen Media Research. The network’s first-ever CG original movie event attracted 3,693,000 viewers ages 2+ (up +19% compared to the same 2009 time period), including nearly 1.7 million kids 2-11, 1.3 million kids 6-11 and 1.1 million kids 9-14—beating all other television networks by considerable double digits.
Both kids and boys ages 2-11 and 6-11 grew over each half-hour, with double-digits gains between the first and third half-hour measurement: kids 2-11 grew by 18%, kids 6-11 grew by 21%, boys 2-11 grew by 24% and boys 6-11 grew by 23%. The outstanding performance also ranks as the second most-watched telecast of the year among targeted viewers, just beneath the Oct. 15 original presentation of Scooby-Doo! Curse of the Lake Monster.
“FIREBREATHER is a fantastic story with complex and compelling characters that really resonated with our audience,” said Rob Sorcher, chief content officer of Cartoon Network. “We are extremely grateful that our viewers responded so dramatically to our first effort at taking original movies to the next level with a dynamic new CG experience.”
Posting double and triple-digit delivery and ratings growth compared to the previous week (Nov. 17), FIREBREATHER achieved the following performance highlights:
* Kids 2-11 delivery (1,770,000) increased by 71%, and ratings (4.3) by 70%
* Kids 6-11 delivery (1,307,000) increased by 81%, and ratings (5.3) by 82%
* Kids 9-14 delivery (1,132,000) increased by 146%, and ratings (4.6) by 145%
* Teens 12-17 delivery (694,000) increased by 399%, and ratings (2.8) by 371%
* Boys 2-11 delivery (1,233,000) increased by 74%, and ratings (5.8) by 76%
* Boys 6-11 delivery (991,000) increased by 83%, and ratings (7.8) by 82%
* Boys 9-14 delivery (913,000) increased by 160%, and ratings (7.3) by 162%
* Boys 12-17 delivery (545,000) increased by 499%, and ratings (4.4) by 522%
FIREBREATHER, directed by Peter Chung (Aeon Flux) and based on the comic book series by Phil Hester and Andy Kuhn, delivers fierce action in the clash of two worlds where monsters roam the Earth and past secrets are exposed. At the center of it all, a teenage boy named Duncan struggles to find his place as half-Kaiju and half-human. FIREBREATHER is written by Jim Krieg (Ben 10: Alien Swarm) and executive produced by Julia Pistor (Lemony Snicket's a Series of Unfortunate Events).
Cartoon Network (CartoonNetwork.com), currently seen in more than 99 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action series for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
