Rob the Robot
Press Release from Entertainment One
LONDON, UK – 02 October, 2011 – Entertainment One (eOne) has announced its appointment as distributor for the second series of Amberwood Entertainment and One Animation’s hit preschool brand, Rob the Robot. Building on eOne’s existing joint TV and Home Entertainment rights with Amberwood for Series one, the deal will see the indie as sole distributor of the property for all rights outside of Asia. Rights in Asia will remain with One Animation.
Rob the Robot series 2 – a 52 x 11’ CG animated preschool show – follows the adventures of Rob and his friends as they explore the fantastical planets of the Robot Galaxy, which are ripe with humour and fun. The series is a co-production between Canada’s Amberwood Entertainment and Singapore’s One Animation, with support from the MDA, CMF and the Shaw Rocket Fund.
Olivier Dumont, Managing Director, eOne Family comments on the deal, “We’re delighted to be extending our relationship with Amberwood and One Animation as distributor on the second series of Rob the Robot. With this latest deal now including licensing and merchandising rights, an addition to our previous deal on series 1, we’re looking forward to being the sole distributor and securing some great partnerships while building on the existing licensing programme for the property.”
Jonathan Wiseman, SVP & Executive Producer, Amberwood Entertainment comments, “Rob the Robot series one has enjoyed great success in each market that it’s launched in to-date with stand out broadcast ratings. We’re delighted that we will be continuing our partnership with eOne and look forward to continued success for the property.”
Alexis Lewington, Head of Distribution, One Animation, Singapore adds, “We are very excited about series two and everything it will bring for the property. Especially as eOne are with us to continue the journey in making Rob the Robot a global success.”
Rob the Robot was originally commissioned by Canada’s TVO Kids, who has ordered a further 52 episodes following the property’s successful ratings in Canada and other launch markets such as France, Sweden, Norway, Latin America, Israel, Korea, Australia and the Middle East. SRC, Knowledge Kids and Access are also on board.
About Entertainment One Family
Entertainment One Family is a leader in brand management, creating and producing family programming that airs on major international broadcasters including Nick Jr.(UK & U.S.), Channel 5, Cartoon Network and Teletoon. eOne Family also oversees international sales for the programs it creates including No.1 UK preschool franchise “Peppa Pig”, BAFTA award winning “Ben & Holly’s Little Kingdom”, “Humf” and “Rob the Robot”. eOne Family’s Licensing and Merchandising team manages branding programs for each of eOne’s key family franchises notably “Peppa Pig” which now generates £200m in retail sales in the UK per annum.