El Chavo Premiere Tops Ratings
By sbaisley
Created 01/24/2008 - 01:00
Spanish-language network Univision's premiere of its first-ever prime-time animated series, EL CHAVO: LA SERIE ANIMADA -- with Flash animation produced by Mexico City-based Anima Estudios -- captured the #1 spot among entertainment programming, excluding sports, among Adults 18-34 for its time period and saw double- and triple-digit audience gains in every other key demo, according to the Nielsen Fast Affiliate ratings.
* Univision captured the #3 spot among Teens 12-17 and Kids 2-11 for the Sunday 7:00 pm to 8:00 pm hour, beating out CBS, NBC and CW.
* Among Adults 18-49, Univision was the #4 ranked network, out-performing NBC and CW.
* For the entire night on Sunday, Univision was the #3 network, beating CBS, NBC and CW with the combination of EL CHAVO and LOS 5 MAGNIFICOS ("The Magnificent 5") among Adults 18-34 (1,000,000) and Kids 2-11 (483,000).
* Locally, EL CHAVO: LA SERIE ANIMADA was the #1 entertainment program, excluding sports, in its time period among key demos in many major markets including Los Angeles, Chicago and Houston, New York, Dallas and San Francisco.
