Dora Debut Sets Nick Record

files/pictures/picture-35.jpgNickelodeon’s newest series DORA THE EXPLORER debuted as the highest rated show in Nick Jr. history. The Monday, August 14 11 am airing scored an 11.22/43 rating/share (1.3 million viewers) among kids 2-5 years old. To top its own success the second airing of DORA at 11:30 am scored a 12.85/48 rating/share (1.5 million viewers) among kids 2-5 years old. The new series beat out the September 9, 1996 premiere of BLUE’S CLUES, which scored a 10.68/48 rating/share among the same demographic. Leading up to the debut, Nickelodeon urged preschoolers to help Dora get ready for her TV debut on-line. The unique visitors to the DORA site by the day of the TV launch was 50,000. The primetime airing of DORA at 8 pm also scored the highest rating among kids 2-11 (5.66/22), kids 2-5 (5.35/23) and 6-11 (5.86/21) for that time slot. The series features DORA, a 7-year old bilingual Latino girl who lives in her computer. The animated show is an interactive adventure where children learn Spanish words that help them reach a goal. The show is produced at Nick’s Burbank facility.