Cartoon Network Latin America turned two lucky viewers into heroes for their schools by choosing them as winners of the POWERPUFF GIRLS Super Power Contest, which ran from June 6 through July 6, 2001. Diego Armando Ojeda Jimenez of Mexico, age 11, and Caique Tony de Andrade of Brazil, age 7, were each awarded the Grand Prize - a computer for themselves and ten more for their schools. In addition to the grand prizes, 20 first-prize winners received Nintendo 64s, 80 second-prize winners took home Nintendo Gameboys, and 200 third-prize winners each won a POWERPUFF GIRLS Gameboy game. Fans registered by answering a POWERPUFF GIRLS related question, either online to one of the three Cartoon Network Websites for Latin America or via mail. The POWERPUFF GIRLS Super Power Contest drew in a record number of contest entries for the network, receiving over 580,000 submissions.
CDs, racing cars and planes are just a few of the places you may have seen the POWERPUFF GIRLS
. Rick DeMott investigates this cartoon marketing phenomenon.