NVIDIA Premieres Quadro DV Pipeline

Press Release by NVIDIA:

IBC 2009, Amsterdam (Sept 10, 2009) -- NVIDIA Corporation today announced the International premiere and release of the NVIDIA Quadro Digital Video Pipeline, the industry's first integrated, GPU-based platform for real-time acquisition, processing and delivery of high resolution video.  The Quadro Digital Video Pipeline, based on the NVIDIA CUDA parallel computing architecture, is a complete solution designed for broadcast, new media and film production professionals.

This innovative system delivers the fastest graphics processing available for video production in a flexible, reliable and cost-effective workstation or server-based platform.  The Quadro Digital Video Pipeline empowers professionals with the ability to incorporate higher quality, graphic-rich effects and virtual sets into live broadcasts. By providing a direct path for image processing into and out of the NVIDIA Quadro graphics processing unit (GPU), broadcasters are able to use this system to create stunning virtual effects, making live programming much more engaging.

Real-time Video Processing:
Leveraging the CUDA parallel computing architecture of NVIDIA GPUs, the Quadro Digital Video Pipeline is also designed to capture HD broadcast-quality video and perform real-time transcoding for use in Internet streaming services. Elemental Technologies, a leading provider of massively parallel video processing solutions, utilizes the Quadro Digital Video Pipeline as a cornerstone of its upcoming Elemental Server. This enterprise-class video processing system provides fast, high-quality, highly efficient video transcoding from Ethernet or Serial Digital Interface (SDI) inputs using GPUs. With Elemental Server, content providers can rapidly serve an array of different resolutions and bit rates required to support traditional PCs, mobile devices and set-top boxes.

SDI video capture - uncompressed video is streamed directly to Quadro GPU memory, with the ability to capture up to four HD-SDI sources simultaneously. High-end visual effects creation -sophisticated 2D and 3D visual effects are created, and HD video is transcoded, all in real-time using the NVIDIA CUDA parallel computing architecture.

SDI video output - effects are composited in real-time with 2K, HD and SD video, providing an integrated graphics-to-video solution which can be genlocked to external house sync, or synced to the SDI input.

As NVIDIA has now built the entire production pipeline into a single system, studios will save both on the reduced system cost, as well as the elimination of integration expense. NVIDIA is featuring software solutions running on the Quadro Digital Video Pipeline at IBC 2009 stand H37 in Hall 7 of the RAI Centre in Amsterdam, Sept. 11 - 15, 2009. Demonstrations include:  RT Software showcasing its virtual effects software, and Elemental Technologies highlighting its Elemental Server and Elemental Accelerator video encoding solutions.

Pricing and Availability:
The NVIDIA Quadro Digital Video Pipeline has estimated street prices range from $5K to $8K, depending on configuration, and is available from NVIDIA authorized channel partners. For more information on NVIDIA Quadro Digital Video Pipeline solutions, visit: www.nvidia.com/quadro/dvp [1].

About NVIDIA:
NVIDIA awakened the world to the power of computer graphics when it invented the graphics processing unit (GPU) in 1999. Since then, it has consistently set new standards in visual computing with breathtaking, interactive graphics available on devices ranging from portable media players to notebooks to workstations. NVIDIA's expertise in programmable GPUs has led to breakthroughs in parallel processing which make supercomputing inexpensive and widely accessible. Fortune magazine has ranked NVIDIA #1 in innovation in the semiconductor industry for two years in a row. For more information, see www.nvidia.com [2].