With Avid's recent announcement that they are effectively 'dropping' their
continued development and support of Media Illusion and Matador,
Interactive Effects has stepped in to offer customers using those products
a new solution. Interactive Effects is already an established provider of
digital tools for visual effects artists, filmmakers and broadcasters.
Their flagship product, the Piranha HD Visual Effects System, is in use by
many top studios all over the world (Pixar, Industrial Light + Magic, and
Pixel Envy to name just a few). However, this unexpected and somewhat bold
move could help them to expand vastly their user-base, securing Piranha as
the top visual effects system in operation today. Interactive Effects is
offering all Media Illusion and Matador users an option to switch to the
Piranha HD Visual Effects System at a discounted price of US$25,000. This
price is exactly half the recommended retail price of $50,000, proving just
how serious Interactive Effects is at taking over Avid's huge number of new
media and visual effects customers. Not often does an opportunity like this
arise for a company in this competitive industry -- an opportunity to quite
literally take over a large corporation's user base in a matter of months.
Interactive Effects has an opportunity to shift the balance of the industry
significantly, and make their mark as a leader in providing visual effects
solutions to professionals. With an update of Piranha due out in 2000,
Interactive Effects is showing strong signs of growth. There's only one
question lingering in this quite extraordinary situation....what does Avid
think about all this? For more information visit
www.ifx.com .
