Press Release from HP
At a press event on the DreamWorks Animation SKG, Inc. (NASDAQ: DWA) campus, HP and Intel detailed a path toward performance increases that will help workstation customers transform computing workflows and, ultimately, their businesses.
DreamWorks Animation announced it is leading a business transformation based on the scalable multicore innovations provided by HP and Intel to enable the next generation of filmmakers and beyond. By placing tools that are dramatically faster in the hands of artists, DreamWorks Animation hopes to inspire a new generation of filmmaking.
“The multiplier effects of multicore processing in HP workstations will be transformational, turning hours into seconds, days into minutes and years into quarters,” said Jim Zafarana, vice president and general manager, Workstations, HP. “The spec wars are over – multicore parallel processing is steamrolling all previous processes and changing the way we assess compute power.”
“We will release an unprecedented three films this year, each of them with the aspiration to push the state of the art in CG (computer generated) filmmaking. Redesigning our software to tap the power of multicore will ensure our artists have the very best technology to practice their craft,” said Ed Leonard, chief technology officer, DreamWorks Animation. “Our rearchitecture effort is the largest technology initiative we’ve ever taken on and one that has the most promise to transform our core business.”
The proprietary software used by DreamWorks Animation artists in the process of content creation and animation touches everything from character creation and cinematography to lighting, special effects, environments and stereoscopic 3-D.
Most software today is designed to run on one core at a time, limiting the user’s ability to improve workflow. DreamWorks Animation’s ambition is to rewrite its software to take advantage of the power of Intel’s multicore technology using industry-leading HP Z-Series Workstations (http://www.hp.com/zworkstations ). The ability to scale solutions to efficiently utilize many cores is creating a new class of high-performance workstation applications, and DreamWorks Animation and HP are leading the way. By rewriting its suite of software to run parallel projects using HP Z Workstations with up to 12 cores (and potentially more in the future), DreamWorks is turning upside down the economics of its filmmaking machine.
“It’s rewarding to see how quickly DreamWorks Animation is benefiting from rearchitecting and optimizing their software flow using Intel Software Development Products and engineering talent,” said Anthony Neal-Graves, general manager, Workstations, Intel. “Through this collaboration and the efficiency gain on Intel multicore processor-based platforms from HP, we’re moving animators closer to their goal of seeing the results of their creative efforts in real time.”
“Providing our customers with tools to dramatically increase productivity and create engaging experiences is a top priority for us,” said Bill Hensler, chief technologist, Creative Suite Business Unit, Adobe. “Adobe Creative Suite software takes full advantage of multicore systems, allowing users to benefit from HP’s and Intel’s new advances in computing power and save valuable time.”
Danish computer-aided design and manufacturing company and event presenter HSMWorks ApS expressed excitement over the new technologies.
“We are already seeing major performance gains with the new HP Z workstations and advances in multicore from Intel,” said Tom Mortensen, founder and chief executive officer, HSMWorks ApS. “HSMWorks was designed from the ground up to fully utilize multiple cores, so without us having to change a single line of code, we expect customers who upgrade to the new Z workstations supporting six-core processors will immediately see a reduction in processing times of machining tool paths.”
Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom  <http://www.intel.com/pressroom/index.htm> and blogs.intel.com <http://blogs.intel.com/>.
About DreamWorks Animation**
DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series, live entertainment properties and online virtual worlds, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the “100 Best Companies to Work For” by FORTUNE® Magazine for two consecutive years. In 2010, DreamWorks Animation ranks #6 on the list. All of DreamWorks Animation’s feature films are now being produced in 3D. The Company has theatrically released a total of 18 animated feature films, including the franchise properties, Shrek, Madagascar and Kung Fu Panda. DreamWorks Animation’s three feature film releases in 2010 are /How to Train Your Dragon/, /Shrek Forever After/ and /Megamind/.
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com .