files/pictures/picture-35.jpgPress Release from The Foundry
London, UK. December 2010. Leading visual effects software company, The Foundry, today launched an open beta of their brand new digital cinema camera workflow product, STORM.
STORM addresses the growing complexity of shooting digital, performing a variety of core tasks on and near-set and bringing camera and post production closer together.
Quick and easy to operate, STORM can rapidly navigate and playback footage allowing producers, directors and editors to view takes in high resolution without interruption or delay. Anyone who has done basic colour correction and editing will feel comfortable sitting with STORM and cutting together a rough edit or exploring a ‘look’ interactively with the cinematographer. Supporting the digital technician, STORM provides simple and intuitive metadata tagging and timeline re-conforming to ensure the exchange with editorial and post-production is sped up significantly.
The Foundry is making this public beta widely available in response to the huge amount of interest shown in STORM since it was first shown at IBC this year. “STORM has been developed in very close collaboration with users, and the open beta is a chance to gain wider feedback - ensure that STORM lives up to expectations and continues to develop to meet the growing needs of the digital camera community. The Foundry looks forward to seeing the STORM platform grow to deliver new and exciting things in the future .” said Richard Shackleton, Head of Product Development at The Foundry.
The STORM beta can be downloaded from http://www.thefoundry.co.uk/storm
and is FREE to use until the 1st March 2011. It requires a MacBook Pro, Mac Pro or iMac with at least 2GB RAM running OSX 10.6.4 or later. STORM is optimised for RED R3D footage and will use a RED ROCKET card if one is installed.
Ted Schilowitz, Leader of the Rebellion at RED, adds:
“Having seen STORM in detail, I’d describe it as REDCine-X on steroids. Well worth the time to investigate it's capabilities if you are involved in post production, working with RED footage. The Foundry have looked at RED workflow in great detail and taken logical integration with RED to a very evolved state. We’re very excited that those shooting and posting RED all over the world will soon have access to this software.”
More information about STORM including case studies and introductory videos can be found on our website http://www.thefoundry.co.uk/storm
About The Foundry
The Foundry is a world-leading innovator of visual effects and image processing technologies that boost productivity in motion picture and video post-production.
The Foundry has a well-established client base that includes leading visual effects facilities worldwide, such as Warner Bros, The Moving Picture Company, Weta Digital, Framestore, Sony Pictures Imageworks and Digital Domain. It is at the cutting edge of software development, marketing and sales for visual effects compositing.
In June 2009 The Foundry announced a management buyout for an undisclosed sum led by Advent Venture Partners. Advent backed The Foundry’s management team, led by CEO Dr Bill Collis and the original founders.
The Foundry is highly profitable and has more than doubled in size in the past two years.
The Foundry’s products support a wide range of award-winning host platforms including After Effects, Autodesk® Media and Entertainment Systems, Avid DS, Nuke, Shake and Final Cut Pro. In 2007, the Academy of Motion Picture Arts and Sciences awarded a Sci-Tech Award to The Foundry’s development team for the Furnace image processing suite – and the company now holds two products with AMPAS Sci-Tech Award® winning technology including high-end compositing system Nuke.
In 2010, The Foundry also received a Distinguished Honoree medal in The 2010 International Business Awards (“The Stevies”) as the Most Innovative Company of the Year in Europe – and Simon Robinson, Founder and Chief Scientist, The Foundry, was voted number 52 in Fast Company’s second annual ranking of The 100 Most Creative People in Business.
The Foundry is headquartered in London, and has offices in Los Angeles. For more information please visit: www.thefoundry.co.uk