San Francisco, CA -- Endorsed by twenty five thousand Facebook fans, six industry awards and thousands of new users through the trial download and active forum communities, Autodesk, Inc. , (NADSAQ: ADSK) announced that the new Autodesk Smoke 2013 , professional video editing software is now shipping.
“The anticipation for Smoke, since its thrilling announcement at the National Association of Broadcasters convention in Vegas in April, has continued to build throughout the community of creative professionals. As a leader in high-end effects and 3D, Autodesk is committed to making that technology increasingly available to a new generation, and the new Smoke is case in point. The Smoke team has fielded thousands of inquiries and product recommendations in the process of developing Smoke 2013. I’m so excited to announce it’s here,” said Mark Strassman, Autodesk Media & Entertainment vice president strategy and marketing.
Smoke 2013 is designed to meet the needs of professional editors working in video production, corporate video, online video and other competitive creative environments where productions require editing and effects. The new Smoke offers editing and effects within a single, efficient timeline-based workflow, a sleek user interface and runs on a wide variety of Apple MacBook Pro and Apple iMac computers. Extensive customer research and feedback received during the pre-release trial actively helped drive the product development. New features which grew directly out of user recommendations include: ability to drag and drop a clip from the source player into the timeline; ability to expand/collapse the timeline FX pipeline area; and redesign and streamlining of the UI and interface elements to speed up workflows.
Autodesk revamped Smoke to address a growing niche for editors who need to do more than just edit. In a recent survey of over 300 active users of the trial download, over half of which were new to Smoke, many respondents called out the benefits of having an all-in-one package that integrates editing and effects. 51% called out ConnectFX as the top feature and one remarked, “My favorite thing about the new Smoke is the entire package as a whole. I think it's amazing that I can finally afford such an awesome suite of tools.” The Twittersphere has been equally enthusiastic about connecting editing and effects: “Smoke 2013 is a phenomenal game changer. Loving the open sandbox creativity one can explore with. #AutodeskSmoke,” tweeted Deelan Sital of The PPC in the UK.