Press release from TEAK.
TEAK VFX Artist Mark Everson, working with @radical.media Director Steve Miller via Butler, Shine, Stern and Partners, handled the post and FX for the latest in Priceline's well-regarded faux-superhero Priceline Negotiator campaign.
The spot opens with Priceline's famous spokesman, William Shatner, approaching a hotel's reception desk and informing the clerk that one of the bargain site's customers has bid on a room for the amazing price of $65. When the smug clerk retorts that rooms typically go for double that rate, Shatner calls in Big Deal, a fur-coat clad enforcer who humorously argues, through a combination of common sense and brute force that the hotel would be best served by accepting the anonymous patron. Everson spruced up the background with replacement and shored up the star's appearance to fit him into character.
Client: Priceline Spots Title: Big Deal Air Date: March 2010 Agency: Butler, Shine, Stern, and Partners ACD (s): Steve Mapp, John Reid Producer: Kat Friis Prod Company: @radical.media Director: Steve Miller Producer: Barbara Benson Post/Effects: TEAK VFX Artist: Mark Everson EP: Lisa Falvo Shoot Location: LA
TEAK is a San Francisco-based collective of film, editorial, animation and interactive content creators whose medium is everything digital. The dynamic full-service production, post-production, motion graphics, and interactive media studio features a roster of directors, editors, VFX artists, designers, animators and web developers who form a creative think tank of talent that crafts unique viral campaigns, commercials, and branded entertainment. TEAK strives to deliver a complete online brand experience with a custom-built integrated digital development center, where they do digital planning and front and back-end site building, and create branded content, including video shooting, editing, and animating. TEAK's clients include major ad agencies and direct-to-client relationships with brands such as Google and Sony.