Press Release from Superfad
Superfad just completed a new spot for Netflix. Check it out at: http://superfad.com/work/project/netflix_chosen
Netflix is a tale of charm and curmudgeon, friendship and family, classic and contemporary. To produce a fitting pastiche, Superfad went to animation's roots and used traditional cel animation to bring the spot's furry stars to life. In the Superfad studio excitement was palpable as an animation table replaced a computer station. The hand drawn animation was then given the modern touch and merged seamlessly with the live action footage. The result is a spot that is a nod to beloved films of yore with a of the moment message: whenever and wherever you want to watch films, Netflix has streaming content to please everyone...and even charm the mildly cynical.
Netflix Credits:Agency: Goodby Silverstein and PartnersGroup Creative Director: Jim ElliottProducer: Cathleen KisichArt Director: Chris LoganCopywriter: John Wolanske
Animation Production Company: SuperfadCreative Director: Justin LeibowExecutive Producer: Kevin BattenHead of Production: Darren JaffeSenior Art Director: Rich ScurryProducer: Danielle HazanEditor: Erik BarnesMain Character Design: Thomas Paul ThesenStoryboards/In-betweener: Aaron SowdLead Animator: Frans VischerKey Clean Up/Lead Animator: Debra ArmstrongMatte Painter: Joe KennedyFlash Animator: Tim Burlingame2D effects: Phillip VigilCompositor: Carlos FlorezFlame Finish: Matthew Lydecker