Studio AKA (Blacklist) and Y&R California came together on this whimsical journey, showing all the different ways that Almond Breeze can be used as a tasty alternative to other milks.
Featuring the town's reliable milkman, Al, and his faithful companion, Breezy the dog, the spot takes viewers on a tour of the town as Al whistles his way through Almond Breeze deliveries.
"We strove to create a unique world for Blue Diamond," commented Studio AKA's Co-Director, Philip Hunt. "We helped Y&R build the foundations of a world that remains recognizable and simple to read while still having a very fanciful and spirited edge."
Studio AKA opted to push a unified 3D style that added graphic, flattened render qualities, stippled shadows and very specific lighting for a unique and signature look.
“There needed to be a sophisticated whimsy, and we were excited to bring a bit of AKA into the mix to thread the story elements together,” said Co-Director David Prosser. “We wanted it to be pacey but full of small town charm."
Hunt took on script development, co-directing with Prosser who lead the art direction and character design. AKA’s Steve Small rounded out the creative team trio and helped maintain the playful animation aesthetic throughout the spot.