files/pictures/picture-35.jpgPress Release from Aardman Animations
Bristol, UK -- January 17, 2011 -- Aardman Animations (www.aardman.com
) and BBDO Toronto have launched a brand new 30 second television ad directed by Rich Webber for Funcheez Moon and Stars!
In the ad we see a child whose imagination runs wild after eating some Funcheez Moons and Planets. Three aliens on a planet are battling against a black hole that seems to be sucking in all the other ‘cheese planets’ that surround them in the galaxy. The aliens try to escape, but the ship appears to have a flat battery, they manage to re-start the engine but it¹s too late and they are sucked in! As the camera pulls out it reveals that it's not a black hole, but a giant mouth that has been eating up all the cheese snacks. We see a child chomping on the Funcheez product and chuckling, the tag line being “You can let your imagination go wild with new Funcheez marbellicious in moons and planets.”
Rich Webber designed the three alien characters and set interior using a colour palette to compliment the product packaging "I like the comedy between the three characters in the tense panicky moment; one is completely oblivious to the impending doom, one is calmly turning the key and one really loses it and panics!" says Webber.
The set design is very simple and stylised to suit the concept of the alien characters. The hand crafted plasticine puppets were originally sculpted by Webber and then replacements were made by Aardman¹s expert team of modelmakers.
The commercial was shot using stopframe animation for the imagination sequence with the live action being shot in Canada with Avion Films.
Aardman, based in Bristol (UK) co-founded and run by Peter Lord and David Sproxton, is a world leader in animation. It produces feature films, television series and television commercials for both the domestic and international market. The studio has won oer 400 international awards including 4 Oscars.
Aardman¹s multi-award winning productions are novel, entertaining, brilliantly characterised and full of charm that reflects the unique talent, energy and personal commitment of the very special people who make up the Aardman team. The studio¹s work is often imitated and yet the company continues to lead the field producing a rare brand of visually stunning and amusing independent and commercial productions.