Los Angeles, CA --
Cedric Nicolas-Troyan, the Academy Award-nominated VFX Supervisor on Snow White and the Huntsman, has joined Station Film for commercial representation. His contributions on the blockbuster film, which also include creature design and second unit directing, earned unanimous praise across media tastemakers with The Hollywood Reporter calling the film’s visual elements “riveting.” Nicolas-Troyan also garnered rave reviews directing commercials such as Haagen Dasz Opera (Goodby Silverstein & Partners), a Cannes Silver Lion-winner, and the darkly comedic short film Carrot vs. Ninja, which enjoyed a successful Film Festival run. He is currently prepping his first commercial job at Station Film for Sega via San Francisco agency Duncan/Channon, and bidding a campaign for a major car company.
“When we signed Cedric, we knew we were getting a very versatile filmmaker,” says Michael Di Girolamo, Partner/Executive Producer, Station Film. “Cedric is an epic visual storyteller who also possesses unmatched abilities in postproduction.”
Station Film Managing Partner Stephen Orent adds, “Cedric navigates both drama and dark comedy with ease, giving our clients the best of both worlds in a director. Michael and I have a proven track record cultivating top talent in comedy and visual storytelling, which Cedric falls comfortably in between.”
“Michael and Steve have had great success in their careers and yet remain very grounded,” Cedric Nicolas-Troyan says. “They’re genuine guys who understand the breadth of my work and what I want to do. As a director with a visual effects and design background, I often get categorized as a visualist only. Although my visual sensibility is important, I am very much a storyteller who enjoys working with actors and understands performance. I spent the better part of the last two years working in features crafting epic stories and I saw the value of amazing producers. I took away a valuable lesson: It’s not just about what you do, it’s also about who you are doing it with. That’s why I chose Station.”
Nicolas-Troyan’s bedazzling visual sensibility—recall the fantastical scene with the dark fairies the queen conjures up in Snow White and the Huntsman—has caught the attention of Hollywood. He second unit directed Disney’s Maleficent, a Sleeping Beauty tale told from the perspective of the princess’ evil nemesis, Maleficent (Angelina Jolie) that’s due out next summer. And he is attached to direct Universal’s Bethlehem, an action/horror film currently in development. Nicolas-Troyan’s versatility shines through in the whimsy and emotion characterizing earlier works such as the short film Can’t You See Me. It features a discarded plush Zebra who, through clever shot-making, pacing and supporting cast performances, pulls at viewers’ heartstrings in a way not usually attributable to inanimate objects.
“There’s a whole side of me that loves dark comedy and whimsical stuff,” Nicolas-Troyan says. “It is a place that remains visual but emotions and quirkiness are in the forefront. There is this point of view in commercials that visual storytelling has to take itself very seriously and comedy has to look like you don’t give a damn about visuals. I don’t think that’s always the case. I am a visual director, but enjoy applying my filmmaking aesthetic to funny (and weird) stories, too.”
Nicolas-Troyan, who grew up in the southwest of France, got his start as an editor in Paris where he worked for Canal +. He segued into visual effects before moving to Los Angeles to work at Method Studios; first a VFX artist, then as CCO there, he shepherded projects that won AICP honors and CLIO awards, and earned coveted VES nominations. Nicolas-Troyan began his directing career at Psyop, the acclaimed production company that he co-launched in Los Angeles.
Source: Station Film