Los Angeles, CA --
Saban Brands has appointed Jack Sorensen as president of The Playforge, the company’s mobile social games division based in San Francisco. Sorensen will be responsible for overseeing the development of uniquely charming character-based mobile games for mass audiences. Sorensen will also lead efforts to expand, promote, and monetize The Playforge’s digital IP, including its flagship mobile title Zombie Farm, through transmedia extensions within traditional media, licensing and merchandising.
“Jack brings a wealth of experience in gaming and digital entertainment that will be a tremendous asset to Saban Brands as we work toward our goal of further expanding our reach from online and television to mobile,” said Elie Dekel, president of Saban Brands. “His extensive experience combined with his recent work as an entrepreneur and advisor in the mobile game industry make him uniquely suited to take The Playforge to the next level.”
A seasoned executive with more than 20 years of game industry experience in both public and private companies, Sorensen brings proven skills in building and managing high growth businesses in technology and entertainment. Sorensen has managed some of the biggest brands in interactive gaming, including Star Wars, Indiana Jones, Pixar (six films), Dreamworks (two films), The Sopranos, UFC, Marvel and numerous original properties.
“We look forward to Jack’s expertise and insights on our plans to deliver a steady stream of new games, new intellectual properties and new strategic collaborations this year,” said Vince McDonnell, co-founder of The Playforge.
“I am honored to have been provided with the opportunity to further grow such a talented studio’s leadership position in the digital space,” said Sorensen. “Saban Brands has undertaken ambitious initiatives to expand its digital footprint in the last year and I am excited to continue that momentum in the months to come.”
Sorensen previously served as executive vice president of Worldwide Studios at THQ, Inc., a prominent video game developer and publisher, where he was responsible for overseeing all product development, business development and development acquisitions. During his time at THQ, Sorensen managed the product slate that supported more than $1 billion in revenue.
Prior to his role at THQ, Sorensen served as an executive in residence at Crosspoint Venture Partners, a leading technology venture capital firm, and as president at LucasArts Entertainment, where he grew its electronic games business into a Top 5 domestic publisher.
Source: Saban Brands