RING OF FIRE roasts with two new spots for the Washington Apple Commission.
Produced for Seattle-based agency McCann Erickson, the 30-second
commercials highlight the heroic deeds of Apple Guy. In "Car Trip," Apple
Guy revives a family of four with apples before they drive their car off
the road. In "Hikers," Apple Guy rescues two campers from a crumbling rope
bridge. To keep the fast pace of the spots up, Ring of Fire used a blurring
technique they call "snap zoom morph" to transition from various shots
throughout the commercials. Creative director and visual effects supervisor
on the spots was Jerry Spivack and John Myers was the executive producer.