Toronto-based RED ROVER's directors Andy and Linzi Knight created the
"subliminal" message for the Molson Export "Subliminal" spot. The 30-second
spot slyly transforms the bubbles in a glass of beer into the image of
three go-go girls dancing to "And the Beat Goes On." The spot was produced
for McClaren McCann of Toronto. Linzi Knight said, "This is the kind of
commercial people look forward to seeing because they're always looking to
see if they notice anything else going. That kind of viewer attention is
rare in advertising." The spot currently airs in Canada only.