Walt Disney Parks and Resorts Unveils New Attractions Powered by Franchises
Created 01/04/2007 - 01:00
Walt Disney Parks and Resorts is poised to unveil a full slate of new attractions and entertainment in the coming year, highlighted by the continued rollout around the world of its Where Dreams Come True initiative.
"As proud as we are of all that we accomplished in the last year, particularly with the great, global success of Disneyland's 50th anniversary celebration, we have even more exciting things in store for 2007 and beyond," said Jay Rasulo, chairman, Walt Disney Parks and Resorts. "In addition to making dreams come true for our guests around the world, 2007 will be a year in which we continue to invest in our business by adding world-class attractions and entertainment that tell great stories -- especially those based on some of Disney's great creative franchises."
"We'll also continue to look for new areas with which we can grow our business and expand our share of the global travel market," Rasulo added. "We think there are incredible opportunities for us on this front, and we're eager to bring the Disney vacation experience to new audiences and places around the world, much like we've done with one of our newest businesses, Adventures by Disney."
Among the new 2007 attractions inspired by movie franchises are: The Finding Nemo Submarine Voyage at the Disneyland Resort and the Cars Quatre Roues Rallye at the Disneyland Resort Paris, in which guests take a spin through the desert landscape on a wild, figure-8 racecourse inspired by the Disney/Pixar film CARS (opening summer 2007).
"Whether it's PIRATES OF THE CARIBBEAN or FINDING NEMO or TOY STORY, Disney parks and resorts are truly where we make these great stories -- stories that are known and loved around the world -- come to life," Rasulo said. "And now, we're able to use cutting-edge technology to make these stories even more magical, exciting and memorable for our guests."
For instance, thanks to proprietary, state-of-the-art, computer-animation technology, guests on the new Finding Nemo Submarine Voyage (due to open at the Disneyland Resort in June) will be able to look out through the submarine's portholes to see Nemo and his animated friends swimming and interacting nearby -- with guests seeing the scenes as though they were on a magical underwater voyage through the film.
Sophisticated computer-animation technology will also bring to life Mike Wazowski and his friends at the Monsters, Inc. Laugh Floor Comedy Club, which opens at the Walt Disney World Resort in spring 2007. Guests will be able to laugh, joke and match wits with the Monsters, Inc. characters in realtime, and guests will even be able to text-message jokes backstage for possible use in the show. In the coming year, Walt Disney Parks and Resorts will also continue to roll out technologies and tools to help guests make their vacations with Disney more personalized and customized. For instance, at the new DisneyParks.com website, an online feature helps guests customize their vacations with specific styles of entertainment. The site then generates a personalized map that guides guests to their priority activities once they arrive at a Disney park, with special tips for personalized fun.
Another feature of the DisneyParks.com website is a customizable "widget" that can be downloaded to a desktop computer. The widget functions as an interactive message center -- providing information about new attractions and events at Disney parks, custom messages for annual passholders and vacation planning tips and tools.
Other new attractions include:
* Animation Academy (Hong Kong Disneyland) -- Guests get the chance to pick up a pencil and be part of the Disney creative experience - through art. (Summer 2007)
* Crush's Coaster (Walt Disney Studios, Disneyland Resort Paris) -- Guests surf the East Australian Current onboard a spinning turtle shell in this new attraction inspired by the film FINDING NEMO (Summer 2007)