The Simpsons Ride Opens

You've seen the show, played The Game, watched The Movie. And now, yes, it's finally here. You can ride -- The Ride.

America's favorite animated family has arrived in Hollywood and Orlando -- with their very own mega-attraction. THE SIMPSONS RIDE is officially open at Universal Studios Hollywood, California and Universal Orlando Resort in Florida. The new attractions plant guests smack in the middle of a brand-new Simpsons adventure -- a ride adventure so big, so funny and so thrilling it's no surprise it took years to make.

In an unprecedented collaboration, Executive Producer James L. Brooks, Creator Matt Groening and Executive Producer Al Jean in association with 20th Century Fox Television and the creative teams of Gracie Films and Universal Theme Parks have accomplished what has never been done before -- the launch of the world's first authentic mega-attraction of THE SIMPSONS.

THE SIMPSONS RIDE showcases everything the hugely popular television series has made famous and that Simpsons fans love: a great story, humor and irreverence that are pure Simpsons, with original animation starring cast members Dan Castellaneta, Julie Kavner, Nancy Cartwright, Yeardley Smith, Hank Azaria, and guest star Kelsey Grammer

Guests are swept into Krustyland, a theme park created by the show's cash hungry clown. Meanwhile, maniacal Sideshow Bob has escaped from prison and has taken control of the park to get his revenge on Krusty and the Simpson family. Hand-picked by Krusty to be the first to ride his newest attraction, you are thrust into the middle of the action.

The attraction is larger than life -- from the 32-foot-tall Krusty the Clown at the entrance (guests walk through Krusty's mouth on his extended tongue) to the giant wrap-around cinematic experience created for this great new adventure. Guests soar through Krustyland and Springfield on a ride that features the world's first ever cork screw that's animated.

"I take with all due sense of mission and humility the opportunity to spray water and spritz baby powder at Universal patrons," said Brooks.

"For 20 years I've been dreaming about this, and here it is -- a wild, thrilling SIMPSONS RIDE put together by a huge number of talented artists and amusement-park maniacs," Groening said.

"THE SIMPSONS RIDE is Universal at its best: bringing blockbusters to life in entirely new ways," said Tom Williams, Chairman and CEO of Universal Parks & Resorts. "And with its unique sense of humor and enormous popularity, it is the perfect complement to our brand of entertainment."

"We have created the ultimate Simpsons experience," said Mark Woodbury, president of Universal Creative. "It's a wild ride through the world of THE SIMPSONS -- up close and with the whole family, Homer, Marge, Bart, Lisa and Maggie -- like you've never seen."