Diet Coke Taps Jean Paul Gaultier as Creative Director

Fashion designer Jean Paul Gaultier has been named the new creative director of Diet Coke in Europe. The couturier would be designing bottles and cans, and play roles in ad campaigns, online content and retail concepts for the soda giant, throughout the year, according to a report by Women’s Wear Daily [1].

“The bottles have the shape of a woman’s body, so it was great fun to dress them,” Gaultier commented.

The limited edition ‘Gaultier-ed’ collection will make its debut across European retailers next month.

To launch his new career move, the fashion personality will also be starring in three short films for the soda brand.  The series will depict Gaultier as “a therapist, a journalist, and a private detective solving a puppet’s wardrobe dilemmas,” and will be released on YouTube.

The first of the three films can be viewed below: