Turner Hires Former Disney Marketer To Asia VP Post

Lucien Harrington has been appointed to the newly created position of VP, Branding & Communications -- Turner Entertainment Networks Asia (TENA).

Based in TENA's regional headquarters in Hong Kong, Harrington will work closely with Turner's senior executive team to develop brand and communication strategies for continued growth and further expansion of its entertainment portfolio in the region. As brand custodian of the Network, Harrington will define and establish the strategic direction for each of the entertainment brands and provide overall leadership to Marketing, Creative Services and Public Relations.

"The entertainment division of Turner is one of its fastest growing divisions, having grown from one network in 1994 to 12 successful networks and 12 online entertainment destinations. Given Lucien's solid international and regional experience, he will build on this momentum to align the inherent strengths of all our brands across platforms to cement relationships, engage key audience and deliver on the brand promise to the Network's various stakeholders," said Soumitra Saha, SVP and GM, TENA.

Harrington joins TENA from Advertising Plaza Ltd, where he was the Managing Director. Previously, he held the position of VP of Marketing, Walt Disney Company, Asia Pacific, and was a leading member of the team that developed, negotiated and implemented growth strategy leading to corporate entry into India, Vietnam, Cambodia and greater expansion into China. He oversaw an expansion in Disney's live-events program across the region and led the negotiations to introduce the DESPERATE HOUSEWIVES off air franchise into Australia and New Zealand.

Before moving to Asia, Harrington held several marketing positions at Walt Disney Television International which launched Disney and Playhouse Channels in over 20 countries around the world, culminating in his assignment to Tokyo where he played a lead role in the successful launch of the Disney Channel in Japan.