Nick Ups Two Digital Execs
Created 11/05/2007 - 01:00
Nickelodeon/MTVN Kids and Family Group has announced the promotion of Stacey Kaufman to VP, Digital Marketing and Tony Zito to VP, The N Online. The announcement was made by Steve Youngwood, Exec VP, Digital Media, Nickelodeon/MTVN Kids and Family Group, to whom they report. Ms. Kaufman will simultaneously report to Pam Kaufman, CMO for Nickelodeon/MTVN Kids and Family Group.
In her new role, Kaufman is responsible for supervising all marketing strategy and implementation, search engine optimization and marketing, viral campaigns and cross-site promotions relating to Nickelodeon/MTVN Kids and Family digital brands, products and initiatives, including: Nick.com, NickJr.com, ParentsConnect.com, TurboNick and Nicktropolis. In addition she will generate sales for the premium digital businesses, including Nick Arcade, myNOGGIN, Nick Mobile and paid digital video.
A seven-year Nickelodeon veteran, Kaufman was formerly Senior Director of Interactive and Electronics for Nickelodeon & Viacom Consumer Products, where she was responsible for oversight of strategy, marketing, production and business development for Nickelodeon's videogame and consumer electronics businesses. She launched the highly successful SPONGEBOB SQUAREPANTS videogame franchise and has overseen the development and marketing of many number-one selling kids videogame titles and a number of games that reached Sony's Greatest Hits and Nintendo's Player's Choice status.
Zito is responsible for overseeing The-N.com and Quizilla.com, as well as other digital initiatives for The N network across all non-linear platforms. In 2008, Zito will launch The-NGames.com as the first major casual gaming site to focus solely on teen girls by partnering The-N.com with AddictingGames. In addition, he will mold and grow Quizilla.com to be a leading user-generated content site for teens.
Earlier, Zito served as Director of Online Production and Product Development for The-N.com, where he oversaw the development and launch of such initiatives as social networking on The-N.com; The Click, The N's broadband video player; and such hit game franchises as AVATAR PROM and THE HOOK-UP. The-N.com was launched in 2002, and under his stewardship has developed into a leading teen online destination, attracting millions of visitors each month.