Nick Ups Maltin To Biz Dev/Promo Marketing VP
Created 12/08/2003 - 00:00
Samantha Maltin has been promoted to vp, business development, promotions marketing at Nickelodeon, responsible for developing on- and off-channel marketing and promotional opportunities for new business advertising sales partners and collaborating with Nickelodeon Ad Sales to secure non-traditional advertisers for the network. She also secures promotional partners for Nickelodeon Movies that can bring on- and off-channel support and leverage new or incremental media for the network.
"Samantha is an extraordinarily talented and enthusiastic executive who continually succeeds in marrying Nickelodeon's many businesses and weaving them into innovative 'kid-first' promotions," said Pam Kaufman, svp, promotions marketing, Nickelodeon, to whom she will continue to report.
Maltin spent several years in the consumer products division of Nickelodeon. As director, new business development, Nickelodeon Consumer Products, she focused on developing new revenue streams and growth opportunities for the group. As director, packaged goods and preschool toys, she oversaw the Fisher-Price and preschool toy/games business, as well as focused on new business development for the packaged goods arena establishing licensing relationships with Kraft, Johnson & Johnson and Procter & Gamble among others. Other categories she managed include stationery, activities and toys.