New VP Signals Nickelodeon/Viacom Expansion

Nickelodeon & Viacom Consumer Products (NVCP) has announced the appointment of Arwed-Ralf Grenzbach as Vice President, Videogames, Music and Special Products. The newly created role signals efforts by NVCP to further advance its international consumer products business into the rapidly expanding interactive and music arena. Grenzbach, who is London-based, will report to Jean-Philippe Randisi, Vice President and Managing Director, NVCP EMEA, also in London.

Grenzbach is charged with the development of NVCP's international strategy to launch, manage and grow the videogame, music and special products business, negotiating licensing deals and supporting a team of locally based licensees on a day-to-day basis across Asia-Pacific, Europe, the Middle East, Africa and Latin America. Responsible for developing new business opportunities, Grenzbach will seek to leverage NVCP's assets to create non-retail-based businesses such as premiums, promotions and special products. He will also articulate and implement locally relevant music-business strategies to exploit the company's music assets, stories and brands, channels, properties and third-party content.

Grenzbach joins NVCP from Take 2 Interactive in Germany, where he was Managing Director from 2004. Prior to that, he held the position of Executive Vice President, Licensing and Marketing at Greenlight Media, a production studio in Berlin.