New Creative Dir For Cartoon
Created 06/06/2001 - 23:00
files/pictures/picture-35.jpgTBS Latin America has named Darlene Cordero creative director of print and design for Cartoon Network Latin America. Cordero will be responsible for Cartoon Network Latin America's off-channel creative image and communication, developing print creative for Marketing, Public Relations and Ad Sales in the Latin American market. In addition, shell team with the on-air and Web production teams to strengthen the link between on-air, Web and print promotions. She will be based out of Atlanta. Before joining Turner, Cordero was the art director for Nickelodeon Latin America where she directed and managed all creative for the network, including on-air promotions, marketing, and interactive. "Darlene comes to us with a great deal of creative experience in music, television and print, and will be an asset to the company as we continue to expand," said Fernando De Los Reyes, vice president of marketing for Cartoon Network Latin America. "Her team will play a significant role in creatively supporting major initiatives Cartoon Network has planned for the future." Cartoon Network Latin America is the favorite and most viewed cable network in the region, seen in more than 13.7 million households.