New York, NY -- BIGSMACK  has added Matt Hall as Creative Director. Hall, who most recently worked on projects for NBC Sports, Discovery Networks and Microsoft, joins a staff led by Chief Creative Andy Hann and Head of Marketing Andrew Kobliska.
Hall joins a BIGSMACK that is in the midst of a creative boom year for the agency hybrid. In addition to winning 10 awards (5 gold) at the recent PromaxBDA Conference held in Los Angeles, the company has been busy on a series of high-level projects for Ogilvy Entertainment, A&E, Nat Geo and comprehensive image campaign for New Jersey’s Kean University.
“Matt is the perfect addition to our team,’’ Hann says. ‘’We’ve worked with him in the past on projects for OWN and A&E and have always been impressed with his writing and his conceptual thinking. BIGSMACK has evolved greatly over the years to the point where some of the largest entertainment brands in the world are turning to us to help guide them through today’s complex media landscape with strategic creative, as well as our ability to deliver full service production and post. Having someone like Matt on our team helps BIGSMACK continue our creative evolution.”
Joining BIGSMACK represents a reunion of sorts for Hall and Hann, who worked together at Concrete Pictures, Los Angeles, from 2004-2007. Prior to that Hall was a Creative Director at the design/visual effects house3 Ring Circus, Los Angeles. Since 2007 Hall has been working as freelance creative director/designer for clients ranging from NBC Sports, where he developed logos for their Epic Cycle, College Hockey and College Football franchises; and Discovery Networks where he worked on promos for their Animal Planet, TLC, and Discovery channels. He’s also freelanced at BIGSMACK, working on projects for A&E, OWN and Discovery.
“I’ve known Andy for a long-time and I know how he thinks and what he expects – in a way we share a creative shorthand in which we know instinctively where we’re going with a particular idea or execution,” Hall says. “That kind of familiarity with each others' style and sensibility really helps, especially when time is of the essence, which is the case with so much of BIGSMACK's work. I’m looking forward to working again with Andy, Andrew and the entire BIGSMACK team and contributing to what they’re building: the top creative agency in the entertainment space.”