Lucas Licensing Lands Phelan
Created 02/18/2000 - 01:00
files/pictures/picture-35.jpgLUCAS LICENSING has appointed KERRY PHELAN in the new executive position of
director of domestic licensing & marketing. In her new role, Phelan will
oversee all aspects of the Star Wars licensing business for the U.S. Before
coming to Lucas Licensing, she was a long time marketing executive at LEGO
toys, where she was responsible for developing the LEGO brand among young
families. "The Star Wars licensing program has always been about creating
quality, innovative product that is responsive to the demands of our fans,"
said Howard Roffman, President of Lucas Licensing. "With Episode II just
around the corner, Kerry's talents and experience will help us do an even
better job, particularly as we take a more integrated view of our key
categories of toys, video games and publishing."