Nicholas Longano, previously of Vivendi Universal Games, has been named chief marketing officer of Massive Inc., the creator of the world's first video game advertising network. As cmo, Longano will be responsible for continuing to expand Massive's dominant leadership position in the in-game advertising market by building the largest network of publishers and titles into a recognized and legitimized media solution for advertisers.
"Nicholas has the right combination of marketing and video game expertise that will be critical to our success moving forward as we build out our network," said Mitch Davis, ceo of Massive. "With his game industry sensibility he brings additional depth to our executive team as we seek to define and refine what video game advertising is all about developing new revenue streams for publishers and helping advertisers find new ways to target gamers."
While a group vp, Longano helped Vivendi Universal Games become the leading publisher of PC games. Having reached that benchmark, Longano worked to secure Vivendi Universal Games' long-term portfolio by establishing its strategic plan for existing and future hardware. Longano was involved in Vivendi Universal Games' entrance into the console market, as gm of Universal Interactive, and in two years the business grew to be a top five publisher.
Longano also created and served as president of the Interactive Media Division of Mojo, a leading advertising boutique for Hollywood studios and major motion pictures. At Mojo he secured several major videogame clients and several top titles.
Prior to his work in the videogame industry, Longano served was vp of global marketing and strategic development for Calvin Klein Cosmetics (Unilever). He also was gm for Canada and Latin America at Calvin Klein Cosmetics. Longano also worked in various marketing executive positions at Revlon, L'Oreal and Cadbury Schweppes.
Massive Inc. (www.massiveincorporated.com
), with its patent-pending technology, serves advertising across the largest aggregated network of premier videogame titles and delivers measured results on consumer interaction with this brand messaging. Massive delivers advertising to 18- to 34-year-old male gamers. Massive is backed by DFJ Gotham, DFJ New England, RRE Ventures, Tobat Capital and Newlight Assoc.