Jane Gould Named VP, Consumer Insights At Nickelodeon
Created 08/25/2008 - 00:00
Nickelodeon/MTVN Kids and Family Group has named Jane Gould to the position of VP, Consumer Insights. The announcement was made by Ron Geraci, SVP, Research and Planning, Nickelodeon/MTVN Kids and Family Group, to whom Gould will report in New York.
In this role, Gould will be responsible for coordinating consumer insights research for all Nickelodeon/MTVN Kids and Family Group assets, including: Nick Jr.; Noggin; The N; Nicktoons Network; Nick at Nite; and Nickelodeon's digital brands like AddictingGames, Shockwave and Nick.com. She will help understand the attitudes, lifestyles and behaviors of target audiences, and help the channels in creating complementary and focused business strategies. Gould also will be responsible for conceiving and conducting strategic consumer research on behalf of Nickelodeon's production, consumer products, recreation and public affairs departments.
Gould, a nine-year Nickelodeon veteran, was most recently Director of Programming, Content Development and Research for Nickelodeon Australia. She was responsible for implementing several key research projects including: Brain Squeeze, a year-long research project aimed at kids 10-14 to generate critical data about tweens; and Australia's first research study into interactive preschool television. In addition, she was responsible for all research for Nickelodeon Australia's target audiences, and applying the findings to key programming acquisitions.
Prior to Nickelodeon, Gould was President and Founder of Looking Glass Insights, Inc. in Australia. There, she provided personalized, strategic, results-driven marketing research and production services for clients including: ACMA; MTVN Australia; Nickelodeon; and the Australian Broadcasting Corporation.
Gould holds a master's of business degree from Queensland University of Technology, and a bachelor's degree in psychology from Macquarie University in Australia.