Press Release from Gravity
New York, NY (Aug. 8, 2011) -- Gravity, an international creative, content and brand communications company, with offices in New York, Los Angeles, and Tel Aviv, has named Roy Eventov as Creative Director for the company’s Digital Group. In his new position, he will provide creative direction and innovation for the company’s biggest digital clients. He joins Gravity from MRM Worldwide. The announcement was made today by Shemi Levi, Gravity’s Chief Digital Officer.
Zviah Eldar, Gravity’s CEO/Chief Creative Officer, said, “During the course of the last 10 years, Roy has been running teams of high-end designers, 3D artists, animators, motion graphics artists and editors for a diverse range of major clients and high profile projects. His approach to design and his skills working on the video side are equally excellent. He sees the web from a user’s perspective, and is proficient working out of his ‘comfort level’. His creative style and capabilities are a perfect complement—and addition-- to Gravity’s Digital Group.”
About Roy Eventov:
Prior to joining Gravity Digital, Roy Eventov was, for the past two years, Vice President & Director of Design/CD at MRM Worldwide, a McCann-Erickson company, and one of the top five digital and direct agencies in the world. Based in New York, Eventov worked with such clients as Diagio, the U.S. Army and Nikon, and founded the agency's video unit, serving as its Director and DP.
Eventov’s international career in graphic design spans over 20 years of experience, ranging from co-founding Blue Goo, a design studio in Tel Aviv, to working as a designer with Me Company, a leading design consultancy in London. Beginning as a Typographer, Eventov later expanded his skills to include a high level of proficiency in 3D, photography and cinematography.
After completing his BA and MA Degrees in Visual Communications, having attended both Bezalel Academy of Art and Design in Israel, and Central Saint Martins, London, Eventov spent six years with Me Company (1998-2003) as a Senior Designer. There, he worked with major clients culled from the worlds of fashion, music, automobile, and high tech. These included Yamaha, Toyota, GM, Rover, NTT DoCoMo, Apple, Sony, Kenzo, Jaeger LeCoultre, Lanvin, Cacharel, Lancóme, Hussein Chalayan, Patrick Cox, Julien McDonald, Numéro magazine, Gloss magazine, Citizen K, Visionaire, Nippon Vogue, Björk, Ayumi Hamazaki, React and Mute Records.
During this period, Eventov participated in several Me Company exhibitions which took place in Tokyo, New York and Berlin. His work with the studio has been published in various magazines, earning positive reviews around the world. He also created a video art piece which was screened on SKY TV in England.
Following his post with Me Company, Eventov spent four years in Tel Aviv (2004-2008) as the co-founder and Creative Director of Blue Goo, a design studio which focused on digital media. With Blue Goo, he was responsible for corporate and creative oriented work. The company’s clients included Vodafone, Amdocs, Russian Standard, JWT Paris, Rolex, Lowe Stateuse Paris, Publicis Paris, Siemens and BBH UK. Concurrently, he also worked as a lecturer in "Vital Shenkar," an art and design academy based in Tel Aviv, where he shared his creative expertise with fourth year college students.
Gravity is an international creative, content and brand communications company with proven expertise in three integrated divisions: Features & Television, Commercials and Digital. With 250 talented professionals across offices in New York, Los Angeles, and Tel Aviv, the company is a widely renowned generator of high-end visual effects, creative content, motion graphics, animation, branding, social community management, and digital strategy.
Gravity’s powerful combination of innovation and design are consistently aligned to help brands drive meaningful, dynamic connections with consumers - whether they experience them via television, cinema, websites, social media or mobile applications.
The company's clients include DreamWorks, Carlsberg, Recyclebank, Coca-Cola, Israel Bonds, GM, Mercedes Benz, Verizon, Pantene, MGA Entertainment, Kmart, Universal Pictures, and Braun. Gravity’s New York office is located at 315 Madison Avenue, 3rd Floor, New York, NY, 10017. The phone is 212-986-1584. For more information, please visit www.gravityworld.com .