Fink To Head Miramax Home Ent. Sales & Marketing
Created 03/18/2004 - 00:00
files/pictures/picture-35.jpgMiramax Home Entertainment adds 24-year industry sales and marketing veteran Jeffrey Fink as sevp of the division, reporting to Miramax Films chief coo Rick Sands and co-president of production Bob Osher, who jointly run the home entertainment division.
Fink will oversee sales and marketing of its home entertainment product, including theatrical and direct to DVD titles and be based in Miramax's Los Angeles offices. He will work in close conjunction with Bob Chapek and his team at Buena Vista Home Entertainment on the marketing, publicity and promotional activities for Miramax and Dimension titles. Fink will also work directly with consultant Warren Lieberfarb, former Warner Home Video president and current chairman of Lieberfarb & Associates, a media, entertainment and technology consulting company, on evaluating and maximizing existing and future opportunities for Miramax's product.
Sands and Osher said jointly, "Jeffrey is a seasoned executive with a track record that demonstrates he has an excellent understanding of how to maximize a studio's library in the home entertainment arena. As Miramax's library continues to grow and new product goes from the big screen into the home arena, having Jeffrey's relationships and understanding of the marketplace are sure to benefit our efforts in the future."
Most recently, Fink served as president of sales and marketing for Artisan Home Ent. and the company's predecessor, LIVE Ent., where he managed activities in support of a home entertainment library of more than 7,000 titles.
In 1996, Fink spearheaded Artisan's (then Live Entertainment) emergence in the DVD marketplace by being the first independent distributor to release films in the DVD format. Under Fink's guidance, Artisan remained at the forefront of innovative programming with the release of special edition DVDs on titles like TERMINATOR 2, RESERVOIR DOGS and DIRTY DANCING, as the first company to offer the DVD/CD format. Fink also focused on creating synergistic merchandising and marketing opportunities with audio labels, which owned CD soundtracks for Artisan films.
Fink served on the Digital Entertainment Group (DEG) board of directors and was recently CFO for the trade organization working in conjunction with Chapek, president of the DEG and BVHE.