in London has made a raft of new appointments, starting with Anya Hollis, promoted to director of marketing and consumer products, responsible for the strategic licensing and marketing of the company's portfolio of brands. Julie King becomes group PR manager on Jan. 1, 2004 and Jennie Saul will be promoted to the newly created role of head of live events on this date.
Originally recruited as director of marketing and brands for ER, Hollis had been at Ragdoll, where she worked on successful global brands such as BOOHBAH and TELETUBBIES. Hollis has been with ER for six months and will have the brands, marketing, licensing and merchandising and PR teams reporting in to her.
King move back across to her PR roots, following a successful year as brand manager for BASIL BRUSH, King moves to her PR roots again to develop and implement the group's PR strategy across all media in line with corporate objectives and maintain a consistently high media profile for ER and its brands.
Saul will be responsible for the licensing of all ERs characters and Brands appearances across stage shows, theatre and live appearances. She is experienced in live events, working on the THOMAS THE TANK ENGINE traveling shows for Gullane /HIT Entertainment.
"The calibre of these individuals will ensure that we meet our goal of strategically developing our portfolio of brands globally across a range of platforms." said Jane Smith, group commercial director for ER.
ER is one of the U.K.'s leading media groups specializing in the ownership of children's and family programming, characters and brands. For more information, visit www.entertainmentrights.com