Echo Bridge Appoints Yuen to VP, International Sales, Asia Pacific
Created 04/15/2009 - 00:00
Press Release from Echo Bridge Entertainment
NEEDHAM, MASS and LOS ANGELES, CA (April 14, 2009) -- Continuing its international expansion of sales operations, independent global distributor Echo Bridge Entertainment has appointed Natalie Yuen to the newly created position of Vice President, International Sales, Asia Pacific, effective immediately. The announcement was made today by Dan March, Executive Vice President, Echo Bridge Entertainment, to whom she will report.
In this newly-created position, Ms. Yuen will be responsible for managing programming sales across all platforms throughout the Asia Pacific region, including Australia, New Zealand, Japan, Korea, Indonesia, Singapore, Malaysia, Thailand, China, Taiwan, India, Vietnam, Hong Kong, and the Philippines. She will handle sales for the company's slate of diverse programming, including the top rated primetime television movie, TAKEN IN BROAD DAYLIGHT, hit teen series, DEGRASSI, THE NEXT GENERATION, award winning crime-drama DA VINCI'S INQUEST, and reality series, RICH BRIDE POOR BRIDE, AT THE END OF MY LEASH and LIDIA'S ITALY.
"I'm pleased an experienced sales executive of Natalie's caliber will be leading our growth in these key markets," comments March. "Natalie has great relationships and tremendous sales expertise, which is vitally important to maximize our potential in Asia, Australia and New Zealand."
Ms. Yuen most recently headed her own company, Break a Leg Productions/Agent Red, working with a range of clients including Paramount Pictures Worldwide Distribution and Chorion PLC. For Paramount she was responsible for launching the company's Australia office and for licensing the Paramount and DreamWorks film catalog in the Middle East, Africa and the Asia Pacific region. Yuen also worked for three years with UK-based Chorion PLC, for whom she set up and managed the Company's Australian representative office, marketing their portfolio of properties across all media including publishing, production, distribution, DVD, licensing, new media etc, in Australia, New Zealand and across Asia including Japan.
Yuen's previous positions include Head of Television Sales, Asia Pacific, for Southern Star Sales; and Regional Manager, South East Asia for PanAmSat Asia, where she developed and expanded PanAmSat's satellite service offerings in South East Asia and Indochina, including broadcast, telecommunication services, VSATs and internet and data circuits.
Prior, Yuen was based in Hong Kong and held various managerial positions at STAR TV, including Acquisitions & Marketing Manager for STAR Movies, STAR Plus and Channel [V]; Acquisitions & Co-Production Manager for STAR's music, entertainment and movie channels; and Program & Channel Distribution Manager responsible for affiliate channel sales at MTV Asia, Prime Sports, Chinese Channel, BBC WSTV.
Ms. Yuen holds a Bachelor of Arts degree from Sydney University and a Post Graduate Diploma from the Sydney Institute of Education. She also has a certificate in feature film production management and scriptwriting from the Australian Film Television and Radio School (AFTRS).
About Echo Bridge Entertainment
Echo Bridge Entertainment is an independent distribution company that acquires and distributes motion pictures, television programming, home entertainment, family entertainment and video-on-demand content throughout the world.
In April 2008, Echo Bridge Entertainment acquired Alliance Atlantis International Distribution from Goldman Sachs Capital Partners. The acquisition adds the distribution rights to over 5,500 hours of first run and catalog programming to the Echo Bridge Entertainment Library, creating one of the largest independent distributors of film and television programming worldwide, with a combined portfolio of over 11,000 titles.
Echo Bridge Home Entertainment distributes directly to virtually all major U.S. and Canadian retailers.