DNA hires Badagliacca and Greenstein

Los Angeles-based DNA Studio has named David Badagliacca as its Head of
Sales, Marketing & New Business Development, and Jane Greenstein, as a
full-time producer. Previously, Badagliacca supervised the launch of
Maverick Records' Clio Award-winning Web site while at the label. He also
oversaw efforts for other popular, unconventional sites, including a new
site for recording artist Alanis Morissette and a music video made
exclusively for the Web. Jane Greenstein will produce original content for
a wide variety of DNA Studio's consumer product clients, including Mattel's
new Generation Girl, and the company's extensive roster of entertainment
clients, such as Paramount Pictures, Columbia TriStar, Nickelodeon, Warner
Bros., Fox Searchlight, Metro-Goldwyn-Mayer, Sony Music, Maverick Records,
and Island-Def Jam Records. Greenstein began her online career at the Walt
Disney Co., where she produced and edited an intranet site for the
company's New Technology department. Prior to Disney, Greenstein was a
reporter and editor covering traditional and new media, including TV, DVD
and music, for publications such as the L.A. TIMES, NEW MEDIA MAGAZINE and
VIDEO BUSINESS MAGAZINE.