Brodsky Moves Up In Nick Consumer Products
Created 10/27/2003 - 00:00
Leigh Anne Brodsky, has been promoted from svp to evp of Consumer Products at Nickelodeon, reporting to Jeffrey D. Dunn, President of Nickelodeon Enterprises.
Since joining Nickelodeon in 1998, Leigh Anne Brodsky has grown Nickelodeons consumer products department from two properties to a dozen with over 15,000 different products, said Dunn. She clearly understands what the Nick brand means to kids and demonstrates it with products that are must haves by anyone who loves our shows and characters, he said.
Brodsky adds Spike TV and Comedy Central to her consumer products portfolio that already includes Nickelodeons top-rated SPONGEBOB SQUAREPANTS, DORA THE EXPLORER and BLUES CLUES. Brodskys 50-member consumer products department will handle licensing for Spike TV properties like REN & STIMPY, as well as Comedy Centrals SOUTH PARK, among other properties still to be determined.
An award-winning licensing executive, Brodsky has negotiated major licensing and retail deals with the industrys top brands including Mattel, Fisher-Price, Target, Wal-Mart, American Greetings, Kraft Nabisco and more. Nick Consumer Products has garnered over 30 industry awards including top licensing and Parents Choice honors in the toy, video, interactive gaming and apparel categories. Brodsky is also in her second term as an elected board member of the Licensing Industry Merchandising Association and serves on its charity fund-raising committee.
A licensing industry veteran for 20+ years, Brodsky began her career at United Media in 1980 where she rose to the level of vp. She was instrumental in building Garfield into a licensing phenomenon and developing a huge demand for Peanuts consumer products. From 1992 through 1996 she was svp, marketing and merchandising at Broadway Video, and directed the worldwide marketing of the companys stable of TV and film properties, including SATURDAY NIGHT LIVE and LASSIE.
Prior to joining Nickelodeon in 1998, Brodsky was svp of marketing at Golden Books Ent. Group, where she was responsible for the strategic marketing of all Golden Books proprietary assets and leveraging them into new consumer products businesses.