New exec producer at Blue Sky

Carol Laufer, a 6-year veteran of Blue Sky | VIFX, has been promoted from producer to the position of executive producer at the company’s Harrison, New York studio. She replaces Nina Rappaport who left to pursue other interests. Laufer has produced numerous projects at Blue Sky | VIFX including the Rayovac battery campaign featuring Michael Jordan and a three-spot campaign for Target featuring a host of photorealistic animated toys. “Over the past few years advertising agencies, and the public at large, have become a lot more savvy about the possibilities for computer animation,” said Laufer. “I’d like to capitalize on that new knowledge and get the message out that we offer some of the most sophisticated character animation and visual effects in the world.