Acclaim Acquires New Help

files/pictures/picture-35.jpgACCLAIM ENTERTAINMENT INC., a leading worldwide interactive entertainment

company, has appointed JAY ANDRONACO as manager of public relations and

BRADFORD W. LOUCKS as vice president of sales. Andronaco will oversee

public relations initiatives for Acclaim's recently announced Extreme

Championship Wrestling (ECW) license, including the launch of the first

video game title on February 17, 2000, ECW HARDCORE REVOLUTION. In

addition, Andronaco will manage media relation initiatives for select

Acclaim Sports titles. Prior to Acclaim, Andronaco was manager, marketing

communications/media relations for World Wrestling Federation

Entertainment, Inc. He managed all aspects of communications, marketing and

promotional programs for WWF properties, including pay-per-view,

television, live events, special events/projects, new media and the WWF

stars. He also managed sports marketing affairs with professional sports

organizations and headed the fan services department. Loucks will helm

Acclaim's North America sales and distribution organization, including

managing key accounts, expanding into new markets, and building Acclaim's

sales team to maximize company revenue and market share growth. Most

recently, Loucks served as regional vice president and general manager for

the New Jersey region of the Coca-Cola Bottling Company of New York where

he lead the region to record sales, profit and market share results.

Previously, Loucks was regional vice president and general manager of the

Mid-South Region, where he grew profits 35 percent and increased sales 22

percent to $350 million.