New York-based Iconix Brand Group has appointed former HIT Entertainment executive Natasha Fishman VP of global brand management and marketing for Peanuts Worldwide and Iconix Entertainment, according to a report from Kidscreen.
In the lead-up to its 2015 Peanuts feature film, Fishman will oversee the brand’s marketing on a global level, as well as drive brand cohesion across territories. In addition to managing and executing major brand initiatives, she will be responsible for developing creative marketing strategies to expand the classic brand’s reach to younger generations.
At HIT, Fishman oversaw the company’s global digital media growth and facilitated brand integration across web, social, and mobile interfaces for franchises including Thomas & Friends, Bob the Builder, Fireman Sam, Angelina Ballerina and Barney. She has also held brand and marketing positions at Sesame Workshop and Scholastic and began her career at Bloomingdale’s.
The Peanuts characters have already been stretching their reach in the digital space over the past year, particularly through a creative Vine video campaign and a stint with Instagram’s video service.